HYDERABAD, TELANGANA, INDIA — July 16, 2026 — Wreltik today announced full availability across India at [https://app.wreltik.com], giving individual creators, D2C startups, growing brands, and agencies neuroscience-grounded predictions on how audiences are likely to respond to video and image content.
Upload a video or image and receive scores across six cognitive dimensions plus 74-region cortical predictions in minutes — delivering the same class of insight once limited to organizations with large research budgets. No panels. No labs. No weeks of waiting.
“Traditional ad testing and surveys have always been out of reach for most Indian creators and small brands. Wreltik was built to change that,” said Rakesh Bharadwaj Anupindi, Founder of Wreltik and Adhishtanam Research. “At the same time, we are extending the underlying brain-prediction models into high-stakes environments where cognitive performance and human endurance directly determine safety, productivity, and outcomes on a global scale.”
Why Indian Creators and Brands Can No Longer Afford Uncertainty
In India’s fast-moving digital economy, where attention is won or lost in seconds and every media rupee matters, launching content without understanding its likely neural impact leaves results to chance. Wreltik replaces post-launch guesswork with pre-launch foresight, giving every creator and brand — from solo Reels creators to scaling D2C companies — the ability to optimize for attention, memory, emotional resonance, and cognitive load before committing spend.
Current Product: Video & Image Brain-Response Prediction
Wreltik’s live platform uses advanced deep learning models (VideoMAE backbone with LoRA fine-tuning and distillation techniques) trained to predict neural activation patterns aligned with the Destrieux cortical atlas. It delivers repeatable metrics on Visual Engagement, Emotional Arousal, Reward Valuation, Attention Capture, Memory Potential, and Cognitive Load. This is predictive modeling grounded in neuroanatomy, built for the speed of modern content creation.
Research & Development Roadmap: Extending Neural Prediction to Critical Global Verticals
Adhishtanam Research is currently developing and alpha-testing extensions of the brain-prediction models beyond advertising content. The strategic objective is to apply the same neuroanatomical grounding to high-stakes operational and environmental challenges worldwide. Key verticals in active research include:
Heavy Industry & Extractive Operations
Focus on deep-shaft mining, offshore platforms, heavy manufacturing, and nuclear facilities. Research is extending the models to predict cognitive load, spatial anxiety, and fatigue in extreme confined environments. The aim is to inform the redesign of ambient lighting, acoustics, and visual systems to reduce stress responses while supporting clearer cognitive function — with the goal of helping minimize human-error incidents and optimize endurance in safety-critical roles.
Space & Extreme Environments
Targeting orbital stations, long-duration spaceflight, lunar bases, and deep-sea operations. Research explores sensory and communication design principles that help preserve psychological stability during prolonged isolation by mitigating chronic stress and sensory deprivation effects.
Climate, Environment & Disaster Response
Applying neuro-prediction to emergency shelter design and crisis communications. The work focuses on spatial and linguistic configurations that reduce mass panic responses while increasing the likelihood of actionable behavior across diverse populations.
IT, Cybersecurity, Finance & High-Stakes Services
Developing principles for neuro-adaptive interfaces and high-stakes communication design. Applications under exploration include systems that help maintain cognitive clarity under pressure and linguistic framing that supports clearer decision-making.
Additional verticals in the broader research program include Agriculture & Sustainable Food Systems, Healthcare & Education, and longer-term exploration of macro-scale applications. All extensions build on the core strength of predicting cognitive and emotional brain responses, with the aim of supporting excellent outcomes in fields where human performance under pressure has outsized consequences. These initiatives are designed to be globally relevant.
Accessible Today, Visionary for Tomorrow
Wreltik’s current platform is live and immediately useful for creators and brands optimizing video and image content. The research roadmap demonstrates a deliberate path toward broader impact in sectors that shape safety, sustainability, and human performance worldwide.
Transparent Pricing Designed for Creators and Scale
Credit-based plans with low-friction entry points: Quick top-ups for occasional use or testing, monthly plans for regular creators and small teams, and higher-volume options for agencies and enterprises. All plans include full access to the six cognitive dimensions and 74-region predictions.
Wreltik is available now at [https://app.wreltik.com] and [https://wreltik.com]. Free sign-up includes visible credit balance. Content is processed server-side with strong privacy controls.
About Wreltik & Adhishtanam Research
Wreltik is a neuroscience-grounded AI platform developed by Adhishtanam Research that predicts how human brains are likely to respond to video and image content. The models map content to 74 cortical regions across six cognitive dimensions. Adhishtanam Research is actively extending these predictive capabilities into additional high-impact verticals while maintaining a commitment to rigorous, evidence-aligned development.
Media Contact: press@wreltik.com
Product: [https://app.wreltik.com]
Website: [https://wreltik.com]